Can I apply it in the morning? 04 September 2024 09:43 Updated We recommend regular morning use as the product is optimally activated by UV rays. Related articles Can I use it instead of face cream? Can I apply Golden Hour before sun exposure? How long can I use it for? What’s the difference between Tan Glow Serum and Golden Hour? Can I use it if I have chloasma or melasma (dark spots on the skin)?